Eric Hamilton, PhD

Research-driven content strategist helping teams turn complex ideas into clear, useful content.

I help brands, founders, and marketing teams organize complicated ideas, sharpen their message, and turn that thinking into practical content: websites, articles, email campaigns, product pages, video scripts, content systems, and customer education materials.Currently open to full-time remote or hybrid roles in content strategy, content marketing, lifecycle marketing, marketing operations, and growth-focused marketing communications.

linkedin.com/in/eric-r-hamilton

Email: [email protected]

What I Help With

Marketing Operations & CRMHubSpot workflows, segmentation, lead scoring, lifecycle tracking, source attribution, campaign reporting, and sales/marketing alignment.Content StrategyEditorial planning, content audits, audience research, campaign structure, messaging frameworks, workflow development, and repeatable content systems.Brand Messaging & PositioningValue propositions, audience language, brand voice, service positioning, product messaging, and clearer ways to explain complex offers.

Email & Lifecycle ContentNewsletters, nurture sequences, customer education emails, promotional campaigns, and lifecycle messaging for different stages of interest.Website & Product CopyLanding pages, service pages, product pages, about pages, Shopify copy, WordPress content, and conversion-focused page updates.SEO & Editorial ContentSearch-informed articles, content briefs, metadata, refreshes, internal linking, and educational content designed to be useful rather than generic.

Featured Work

Cruise Planners

Updating the prospective franchisee lead journey through lifecycle messaging, campaign strategy, and HubSpot CRM support

At Cruise Planners, I supported franchise marketing efforts for prospective franchise owners — helping connect campaign strategy, lead nurturing, CRM tracking, and sales-aligned messaging into a more organized lead journey.The work included updating and creating email drip campaigns, refining messaging for different stages of franchise consideration, supporting integrated campaigns, and revising HubSpot systems used for segmentation, lifecycle tracking, lead scoring, reporting, and follow-up.Rather than treating each deliverable as a standalone email, ad, landing page, or CRM task, the work focused on the larger prospective franchisee journey: what potential owners needed to understand, when they needed education or reassurance, and how marketing content could better support the path from initial interest to qualified conversation.Project scope: lifecycle email updates, nurture sequence copy, franchise marketing campaigns, prospective franchisee messaging, HubSpot CRM support, segmentation, lead scoring, KPI tracking, A/B testing, landing page copy, campaign coordination, and sales/marketing alignment.What this demonstrates: lifecycle marketing, B2B/franchise messaging, CRM strategy, email copywriting, lead journey thinking, marketing operations, and the ability to connect content decisions to business development goals.Representative Samples Available Upon Request

Millennial Conditions

Turning generational, economic, cultural, and technological ideas into research-driven video content

Millennial Conditions is a content project focused on explaining why many millennials think, work, spend, communicate, and plan differently than previous generations.I created and continue to manage the project across research, scripting, audience positioning, publishing systems, visual direction, and ongoing content development.Project scope: original concept, audience strategy, topic development, research process, long-form video scripting, YouTube positioning, thumbnail messaging, blog adaptation, short-form content planning, visual direction, publishing workflow, troubleshooting, and ongoing content system management.What this demonstrates: research synthesis, scripting, cultural analysis, YouTube/content strategy, audience development, editorial planning, self-directed production, and the ability to turn broad ideas into clear audience-focused narratives.

Modern Boomer Guides

Building a practical digital guide brand for older adults navigating modern technology and communication

Modern Boomer Guides is a digital education brand built around a simple idea: modern life has changed quickly, and clear, respectful guidance can help older adults feel more confident without making them feel talked down to.I created and continue to manage the project across strategy, guide development, ecommerce setup, content planning, publishing, and ongoing brand execution.Project scope: original concept, brand positioning, audience strategy, educational guide development, Shopify product pages, website copy, SEO content, social content, article planning, short-form video concepts, customer education materials, publishing workflows, troubleshooting, and ongoing execution.What this demonstrates: audience-centered messaging, plain-language education, ecommerce content, product storytelling, brand building, self-directed execution, and the ability to turn practical knowledge into a cohesive content ecosystem

Reclaiming Rhetoric

Translating academic ideas into accessible, entertaining public-facing content

Reclaiming Rhetoric is a content project built around a central challenge: how do you take ideas from rhetoric, communication, media studies, persuasion, history, and public discourse — fields often treated as abstract or academic — and make them clear, engaging, and useful for a broader audience?I created and continue to manage the project across research, editorial positioning, educational storytelling, scripting, and public-facing translation of academic ideas.Instead of presenting theory as theory, the work shows how rhetoric shapes everyday life: media, politics, technology, identity, public argument, and culture.Project scope: original concept, editorial positioning, research framework, audience strategy, script and essay development, educational storytelling approach, content structure, visual/content direction, publishing workflow, and accessible translation of academic ideas.What this demonstrates: academic-to-public communication, research synthesis, audience adaptation, explanatory writing, narrative framing, self-directed content development, and the ability to make specialized knowledge feel relevant to non-specialists.

Selected Work Samples

Complex Ideas Made Clear

Dense, academic, technical, or abstract material translated into engaging public-facing content.Relevant skills: research, rhetoric, information design, educational storytelling, audience adaptation.

PDF file of full eBook available on request

SEO Article / Educational Guide

Search-informed educational content designed to answer practical reader questions clearly, respectfully, and efficiently.Relevant skills: SEO content, article structure, plain-language writing, internal linking, audience education.

Product Page & Website Copy

Product messaging and SEO-informed page copy for educational digital guides, with a focus on clear audience positioning and practical value.Relevant skills: product copy, ecommerce, Shopify, audience clarity, SEO metadata.

Background

I’m a research-driven content strategist and writer with experience across franchise marketing, marketing communications, web content, ecommerce, email marketing, SEO-informed writing, video content strategy, digital publishing systems, and educational storytelling.My background combines doctoral-level research with hands-on marketing work across corporate teams, franchise organizations, ecommerce brands, B2B/SaaS content, and independent media projects.Professional experience includes Cruise Planners, Anago Cleaning Systems, Flex Seal Family of Products, Harbor Launch, and freelance B2B/SaaS editorial work.PhD, Rhetorics, Communication, and Information Design
Clemson University