Eric Hamilton, PhD

Research-driven content strategist helping brands turn complex ideas into clear, useful content.

I help brands, founders, and marketing teams organize complicated ideas, sharpen their message, and turn that thinking into practical content: websites, articles, email campaigns, product pages, video scripts, content systems, and customer education materials.Currently open to remote part-time contract work, retainers, and fractional content support.

Email: [email protected]

Featured Work

Modern Boomer Guides

Building a practical digital guide brand for older adults navigating modern technology and communication

Modern Boomer Guides is a digital education brand built around a simple idea: modern life has changed quickly, and clear, respectful guidance can help older adults feel more confident without making them feel talked down to.The project includes guide development, product positioning, Shopify product pages, website copy, SEO content, Facebook posts, article planning, short-form video concepts, and customer education materials.Work included: digital product strategy, educational content, Shopify copy, SEO/product pages, guide positioning, social content, article development, and brand voice.What this demonstrates: audience-centered messaging, plain-language education, ecommerce content, product storytelling, and the ability to turn practical knowledge into a cohesive content ecosystem.

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Millennial Conditions

Turning generational, economic, cultural, and technological ideas into research-driven video content

Millennial Conditions is a content project focused on explaining why many millennials think, work, spend, communicate, and plan differently than previous generations.The work combines research, cultural analysis, scripting, audience development, thumbnails, blog adaptations, short-form content, and repeatable production systems for long-form YouTube videos and related content.Work included: long-form video scripting, content strategy, audience positioning, topic development, blog adaptation, thumbnail messaging, short-form video planning, and editorial systems.What this demonstrates: research synthesis, scripting, cultural analysis, YouTube/content strategy, and the ability to turn broad ideas into clear audience-focused narratives.

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Cruise Planners

Updating the prospective franchisee lead journey through lifecycle messaging, campaign strategy, and HubSpot CRM support

At Cruise Planners, I supported franchise marketing efforts for prospective franchise owners — helping connect campaign strategy, lead nurturing, CRM tracking, and sales-aligned messaging into a more organized lead journey.The work included updating and creating email drip campaigns, refining messaging for different stages of franchise consideration, supporting integrated campaigns, and revising HubSpot systems used for segmentation, lifecycle tracking, lead scoring, reporting, and follow-up.Rather than treating each deliverable as a standalone email, ad, landing page, or CRM task, the work focused on the larger prospective franchisee journey: what potential owners needed to understand, when they needed education or reassurance, and how marketing content could better support the path from initial interest to qualified conversation.Work included: lifecycle email updates, nurture sequence copy, franchise marketing campaigns, prospective franchisee messaging, HubSpot CRM support, segmentation, lead scoring, KPI tracking, A/B testing, landing page copy, campaign coordination, and sales/marketing alignment.What this demonstrates: lifecycle marketing, B2B/franchise messaging, CRM strategy, email copywriting, lead journey thinking, marketing operations, and the ability to connect content decisions to business development goals.Samples Available Upon Request

Reclaiming Rhetoric

Translating academic ideas into accessible, entertaining public-facing content

Reclaiming Rhetoric is a content project built around a central challenge: how do you take ideas from rhetoric, communication, media studies, persuasion, history, and public discourse — fields often treated as abstract or academic — and make them clear, engaging, and useful for a broader audience?The project draws on my academic background in rhetorics, communication, and information design, but translates that expertise into accessible content through cultural examples, storytelling, plain-language explanation, and audience-centered framing.Instead of presenting theory as theory, the work shows how rhetoric shapes everyday life: media, politics, technology, identity, public argument, and culture.Work included: research synthesis, editorial positioning, educational storytelling, scripting, essay development, and complex-topic translation.What this demonstrates: academic-to-public communication, audience adaptation, explanatory writing, narrative framing, and the ability to make specialized knowledge feel relevant to non-specialists.

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Background

I’m a research-driven content strategist and writer with experience across franchise marketing, marketing communications, web content, ecommerce, email marketing, SEO-informed writing, video content strategy, digital publishing systems, and educational storytelling.My background combines doctoral-level research with hands-on marketing work across corporate teams, franchise organizations, ecommerce brands, B2B/SaaS content, and independent media projects.

Selected Experience

Cruise Planners
Franchise marketing, prospective franchisee messaging, lifecycle email content, HubSpot CRM support, lead journey strategy, segmentation, campaign tracking, and sales/marketing alignment.Anago Cleaning Systems
Corporate and franchise communications, Mailchimp email campaigns, newsletters, internal announcements, webinar support, A/B testing, reputation management support, and copywriting/editing.Flex Seal Family of Products
Web content, landing pages, product copy, blog content, email marketing, SEO-informed updates, content audits, A/B testing, and basic HTML/CSS publishing.B2B/SaaS Editorial Work
Freelance content editing and copyediting for B2B, SaaS, and SEO-focused content, including work connected to clients such as HubSpot, Klaviyo, Nexcess, Scribe, Infront, The Code Co, and Pebble Health.Harbor Launch
Independent content strategy, digital product development, brand building, websites, scripts, guides, social content systems, and AI-assisted publishing workflows.

Education

PhD, Rhetorics, Communication, and Information Design
Clemson UniversityMA, Rhetoric and Composition
California State University, Long BeachBA, Creative Writing
California State University, Long Beach

Selected Experience